Why Noah Lyles Might be Right: Should the NBA Title be Considered a World Championship?

Loading

  The World Championships were amazing this season as the USA dominated the medal count. Stories of redemption, heartbreak and amazing accomplishments pushed viewership on the NBC Sports YouTube digital platform to groundbreaking levels lending credence to recent comments by Noah Lyles about why Track and Field is truly representative of the world and the…

Read More

Embiid is the MVP | Under Armour’s Athletes are Slowly Building Legacy Moments to Move the Brand Forward

Loading

A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed…

Read More

Xtep Bounces Back because of Nike’s Mistake but Can Jeremy Lin Introduce the Brand to the U.S.

Loading

The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I…

Read More

New Balance and NBA Announce Multiyear Global Agreement Solidifying the Importance of Sport and Performance

Loading

New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices?…

Read More

The New York Times Delivers an Article Perfectly Explaining Why Brands Are Going Back to the NBA

Loading

An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…

Read More

adidas Should be Telling the Derrick Rose Story | Game 3 2018 vs. Rockets – 17 Pts in 21 Minutes | Marketing

Loading

Source: https://www.youtube.com/watch?v=7IGvNLTQenc Derrick Rose has been maligned and is now considered a journeyman player who should be signed to the league minimum. The former MVP was the shining star of adidas at a time when adidas didn’t have anyone or anything and the brand was basically dormant. D Rose brought some light to the Three Stripes….

Read More