Is Puma’s Signing of Romeo Beckham a Flawed Social Media Play for a Brand Doing Well Across the Board?

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Kick it like Beckham! Just before Christmas last year we have signed our partnership with Romeo Beckham. The 19-year-old will be wearing our PUMA FUTURE Z 1.2 football boots. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of…

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PUMA x Animal Crossing™ Drops  September 18th in Four Styles

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Source: PUMA x Animal Crossing™   PUMA x Animal Crossing™: New Horizons Wild Rider Men’s Sneakers $110.00 The wildly successful video game series Animal Crossing™: New Horizons is crossing over to apparel: these Wild Rider Low Boots feature an instantly recognisable screen-printed graphic design intersected with PUMA’s classic translucent PUMA Formstrip – it’s a design…

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PUMA Won NBA All-Star Saturday Night 2020 and It Should Be a Good Thing…

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picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but…

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Jordan Brand x Dior Shows that Jordan 1 Recognizes the Vogue Mistake

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A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…

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Puma Leads in Design and in the Boardroom by adding two women: Fiona May and Héloïse Temple-Boyer! 

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Source: Welcome on Board, Fiona May and Héloïse Temple-Boyer! – PUMA CATch up (pictured Fiona May) At PUMA’s Annual General Meeting, Fiona May and Héloïse Temple-Boyer were elected into PUMA’s Supervisory Board replacing Jean-Marc Duplaix, Chief Financial Officer of Kering S.A. and Béatrice Lazat, Senior Vice-President Human Resources of Kering S.A. Héloïse Temple-Boyer is Deputy General Manager of ARTÉMIS S.A.S. and graduated…

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