The Most Decorated American Track and Field Athlete Delivers a Running Shoe Built for Women: Saysh Felix Runner 

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A Performance Running Shoe The Felix Runner, an innovative choice in women’s running shoes, redefines comfortable running. Engineered with FemiformityFIT Technology, our neutral running shoe offers unparalleled comfort and precision. Source: The Felix Runner – Avalanche Allyson Felix had retired. She was eating chicken wings when the U.S. 4 x 400 team needed a replacement…

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Brandblack SSC Trainer (Specter Super Critical) Blurs the Line of Fashion and Performance with Another Serious Running Shoe Entry

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  Features include Jetlon SuperCritical , high-rebound foam A Vibram light , high-abrasion, 4 part rubber outsole A breathable but firm capo pattern mono-mesh upper 3M defective details on eyerow 7mm Drop , 18mm forefoot and 25mm heel stack Source: Specter Super Critical The team at Brandblack may be the most productive company in footwear,…

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Kickstarter Teaser for ARCH Footwear

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I’m still riding high off of the recent funding for my ARCH CG097III on Kickstarter. Up until now I hadn’t revealed much of the new shoe to anyone outside of Kickstarter. Today I’m going to do a teaser photo release of the shoes. I think it’s such a cool process to work out the details…

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ARCH x Kickstarter Project

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The project will officially fund in 45 minutes, but I wanted to get a jump on everything by creating a backers page: ARCH x Kickstarter, that gives the proper honor to those who have helped to resuscitate the brand. I was going to do an in depth report about how the funding took place, but…

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ARCH Casual and Running Blowout Sale!

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ARCH is preparing to tackle a big venture, but I need your help. This is my Kickstarter. I have lowered the price of all ARCH Footwear to 9.99 plus shipping. If you’ve ever wanted to support or try ARCH now is the time. Visit www.amazon.com/shops/archsneakerstore  to buy a pair. Chris B.

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ARCH January 2013 Monthly Update

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I don’t really have any investors in the company anymore. Unlike most startups anyone who loaned me money got every penny back and some of them got more. In other words, ARCH has been a success from the standpoint that it recouped the initial amount of money it took to start the company and that…

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