INFINITY 2.0 316 | STONE WHITE Source: MENS INFINITY 2.0 | STONE WHITE – Cortica Footwear® I have to keep it real, I had a difficult time adding this to the Dope S–t I Like list, because I don’t really know the brand. However, I’ve added companies that I haven’t heard of before. It’s just…
I’ve been doing a lot of analysis on the sneaker brands. The majority of my discussion has been on the push of each individual brand to gain more traction with DTC sales. I’ve also discussed how the brands are adjusting and adapting to the shift in the sneaker buying habits of the masses. What I’ve…
Source: Talking sneakers with i-D One of the great things about running your own shoe company is the ability to create these posts that discuss other brands while still being able to focus on your brand. I think a lot of people have the thought process that shedding light on other brands or giving someone…
Solereview goes where no one has gone before. Sneaker economics 101. Source: What does it cost to make a running shoe? This is quite possibly the most concise breakdown of the cost of a shoe I’ve ever seen. If Josh Luber can get a Ted Talk for Campless, then Solereview needs to refine this data…
A team of Nike investigators began looking into the website “Get-Supplied.com” which was reportedly selling counterfeit Nike products. Source: Online store accused of selling counterfeit Nike shoes My guy Tayib with Housakicks hit me this morning with the news of Supplied’s demise. If you’ve clicked through and read this post it details the online store’s…
Tayib from Housakicks (www.housakicks.com) hit me up to do a Google Hangout to discuss my thoughts on entering the sneaker resell game. My thoughts are about how the game has changed with Nike’s decision to increase the cost of footwear. It’s a good discussion and has led to Tayib looking to get more answers. Check…
The ARCH TR-114 sounds like something really technical. It’s not. It’s a classic trainer silhouette updated with premium suede and textured canvas. An excellent pickup for any season the stylish shoe is a comfortable classic with a retro running feel. Pair with denim, joggers or khakis and you can dress the shoe up or down. With a…
Source: sneakfest Alright, people know I don’t ever like the term “sneakerhead” because it implies that what I do is easy enough for anybody to jump in as long as they love sneakers. The reality is this sneaker thing is a beast and a billion dollar industry should have a a term that represents what…
This is quite possibly the best presentation on the market we live in as sneaker people I’ve ever seen. This presentation is for any person who has ever questioned how I left being a college professor to pursue my love of footwear as my way of earning a living, this will answer all of your…
I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this…
If you don’t know PSFK is one of the best websites in the world for trends and information that is cutting edge. It is an absolute honor to have been chosen for an interview! That means someone thinks that my little engine that could is worth the time. Thank you to Viki Imrie for choosing…
As always, my goal is to keep you informed of what’s happening with my little engine that could. I had the mold completed for my boxes and the pics came in last night. The box is made of recycled paper with a gloss black finish and the ARCH logo on the lid. While I always…
I have to eventually start planning ahead like a real shoe company. Over the past few years I never really had direction and I simply made shoes when I could. Without vision and foresight, and the belief that I can actually make ARCH into a viable entity in the shoe industry, I might as well…
When you are launching a new shoe, samples are critical to the development of the shoe. As most sneakerheads and fashion people know, samples cost a nice hunk of change. I think this is what makes me a little frustrated in the whole process. Like an artist when you take the time to invest energy…
If you haven’t been following the story you can check back through the blog and read the Moving from Ebay series. If you don’t feel like doing that, then here is a recap: In June, I was on my way to becoming a powerseller on Ebay. I was generating thousands a month from the sell…
July is like the longest month of the year and in Memphis, it’s the hottest. Almost every day has been 100 plus. This makes it real hard to stay motivated, but I am consistently challenging and changing the business profile as I continue to work on strategies to help other sneaker lovers out there, move…
Those of you who have been reading about my transition from Ebay to my site are aware that I just setup an Ebid store. If you haven’t here are the links to those posts about establishing an online store. I am also linking to Ebid so other sneaker lovers can check out how the bids look…
I haven’t been writing much here about moving away from Ebay lately. There are two other posts for you to read about this process. As I said before it was hard walking away from Ebay, but their lack of seller protection and the constant fees, along with the mistreatment made my decision easier. I have…
I’m still in the process of moving from Ebay and like I said in the previous article, things are slow. I haven’t generated an individual sell through the site yet. Although I had numerous pairs of Foamposite Retros in stock and I was selling them at a lower price than anyone on web or retail,…
Alright, everyone who is a sneakerhead and sells, buys and trades kicks has at one point worked through ebay or is currently working through ebay. I was an ebay faithful sneaker freak until I had one of those nightmare encounters on ebay and everything went to garbage. What that made me realize is that, ebay…
