Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…
The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…
Anyone who knows me, knows that I’ve been actively tracking Under Armour as a company for over 5 years. I, at one point, used the company as a model for my own shoe company. In this time I’ve written 491 posts that have either discussed UA directly or indirectly. That’s enough to write a book…
Source: Under Armour faces coronavirus cash crunch, borrows $700M On March 10th I wrote a post that derived from an in-store visit here in Memphis. The post was about the Curry Be Amazing basketball shoe released to celebrate International Women’s Day. In this post I gave my thoughts on the sneaker and that evolved into…
Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…
Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…
The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…
Source: The Only Way Is Through Over the last five years the Shield has found itself as a darling of the stock market with the momentum to disrupt adidas, become a brand without an identity and without shelf space in urban accounts or buried in the back of sneaker stores like Finish Line and Foot…
Under Armour’s Anatomix Spawn 2 is Fast, Flexible and Supportive Source: UA Anatomix Spawn 2 Curry wore the original Spawn so the shoe has a legit history in the NBA. The return of the shoe in its second version arrived without fanfare or celebration. It was a simple, straightforward delivery with Dennis Smith Jr. as…
Under Armour Takes on Iceland for Reveal of Performance Apparel and Footwear Fusing Run, Outdoor and Style Source: TREK TO THE SUMMIT I’ve been excited by the PR and content coming out of Under Armour. The company has taken a volatile marketplace problem and the injury to its star athlete and they’ve begun repackaging the…
SEE NOTHING BUT YOUR GOALS. Curry 7 Focus Colorway Represents Precision And Tenacity. Source: Introducing the Curry 7 Focus Colorway I have to walk to the back of the store at Finish Line Wolfchase to see any version of the Curry 7. As Finish Line has taken a hard shift towards apparel and a redesign…
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis…
Source: The Designer of the Curry 7 Discusses the Shoe’s Design Inspiration and What It’s like Creating a Shoe for the Sharpest Shooter in the Game In what I think is a first, I know the name of an Under Armour designer. If you find any sneakerhead and ask them to name a designer these…
Shop Under Armour for Men’s UA Storm Cyclone Pants in our Men’s Pants department. All men’s pants are eligible for FREE SHIPPING in the USA. Source: Men’s UA Storm Cyclone Pants | Under Armour US I’m using the picture at the lead to establish one thing, Under Armour is white asf. Yep, I said it…
BALTIMORE, July 16, 2019 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its second quarter (ended June 30, 2019) on Tuesday, July 30, 2019 at 6:55 a.m. ET. Following the news release, Under Armour management will host a conference call at approximately 8:30 a.m. ET to review results. This call will be webcast live at https://about.underarmour.com/investor-relations/financials and will be archived and available for…
Source: Stephen Curry and Under Armour Debut Range Unlimited Golf Collection in Shenzhen, China Wipeout led to American Ninja Warrior which led to the Ultimate Beastmaster on Netflix which has led to Steph Curry’s ‘Holey Moley‘? Okay run that back with video: Alright, I just dug myself a hole in this post, which is…
This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…
Stephen Curry will be Joined by Under Armour Teammates Joel Embiid, Dennis Smith Jr. and Mo Bamba Source: UA BASKETBALL TO TAKE ON ASIA THIS SUMMER The trade war has done one thing, in my opinion, to the sneaker market in the U.S. It’s shown that American brands have a better grasp on what they…
It’s been a much busier week in sneaker sales than I thought so I didn’t write a lot of articles on ARCH. That doesn’t mean that nothing was happening in the world of sneakers. Here are some of the things I wanted to write about, but didn’t in 3 minutes… well 3:40, but hey…
Sometimes I want to scream so I can get into the door with brands and explain in detail how they can capitalize on the relationships they have. Unfortunately, I don’t have the direct line to the brands and I have to work harder than those people who are within the industry. I find that the…
UA Teammates Fuel the Next Generation of Entrepreneurs Source: These Teens Mean Business I was in education in various capacities for twenty years. One of the most successful years was at a charter school. The charter allowed me to implement a website development and small business course. Because we only had a semester, and coding…
M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts…
