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The New DIY Nike Gakou Flyknit | A precursor to 3D or Viral Branding Move?

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The new silhouette comes with stencils for at-home personalization.

Source: The New DIY Nike Gakou Flyknit – Nike News

In 2015 Nike applied for a patent for attaching an upper to the strobel. A shoe can be affixed to an outsole in 1 of 3 ways. The method that Nike patented went unnoticed but was discussed in an article on Digital Trends.

The Swoosh has released a cleat with a 3D printed plate to enhance player performance for NFL athletes, but they haven’t gone as far in developing a 3D printed product for public consumption like Under Armour, adidas, and New Balance.

Nike may realize that 3D Printing is more of a disruption than the other brands. The Nike patent is looking beyond “making shoes” at the fact that, “consumers will one day be able to buy a shoe design file from Nike and 3D print the shoe themselves.” Until that time comes Nike is presenting a product that I think introduces the idea of at home customization.

The DIY Nike Gakou Flyknit features a stencil pack that allows the wearer to place a swoosh where they like.  Personally I see this as a precursor to the 3D printing patent, which is years away; but I also see this as a way for Nike to create a branding opportunity. There isn’t any way in the world that people who cop this shoe will refrain from dropping Swooshes all over the planet: on brick walls, cars, windows, other unbranded shoes, tee shirts, you name it.

It’s a pretty intriguing thing to see Nike do. They have always kept a very tight hold on their branding.

The shoe will drop in a black and a white version on August 24th.

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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP
Chris B. is the founder of ARCH.

The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.

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