The Purposeless Sneaker Duo: The Jordan 6 & 8 Alternate

Spread the love

Originally posted on Housakicks

During one of our daily conversations, Chris Burns told me about the Nike’s “edit and amplify” strategy , intended to amplify innovation, edit or do away with the products that do not work. It made a lot of sense to me given the amount of sneakers sitting on shelves in local shopping malls. I’m not sure if the brand is actually implementing the strategy though.Why am I saying that?

What is the point of releasing the Jordan 6 & 8 alternate? How do those two sneakers even resonate with the “edit and amplify”? The materials and techs, basically the functional components haven’t been improved; the only thing that the brand did was mimic the bugs bunny 8 and the Hare 7 colorway on both of the sneakers. As a matter of fact , in some cases Nike was exposed for false advertising- a deconstructed pair of Jordan 15 showed that the shoes didn’t actually feature any forefoot zoom unit, read the full article here http://weartesters.com/air-jordan-xv-retro-decionstructed-spoiler-alert-disappointing/.

Even Nike CEO Mark Parker Said in an interview,

The last thing we want, is to be a big dumb company that feels we can put a swoosh on something and people will buy that.”

Well dummy, that is exactly what you are doing with the Jordan 6 & 8 alternate. Anyway, for those who are interested in the alternate pack, check out the release information below.