Originally posted on Housakicks
During one of our daily conversations, Chris Burns told me about the Nike’s “edit and amplify” strategy , intended to amplify innovation, edit or do away with the products that do not work. It made a lot of sense to me given the amount of sneakers sitting on shelves in local shopping malls. I’m not sure if the brand is actually implementing the strategy though.Why am I saying that?
What is the point of releasing the Jordan 6 & 8 alternate? How do those two sneakers even resonate with the “edit and amplify”? The materials and techs, basically the functional components haven’t been improved; the only thing that the brand did was mimic the bugs bunny 8 and the Hare 7 colorway on both of the sneakers. As a matter of fact , in some cases Nike was exposed for false advertising- a deconstructed pair of Jordan 15 showed that the shoes didn’t actually feature any forefoot zoom unit, read the full article here http://weartesters.com/air-jordan-xv-retro-decionstructed-spoiler-alert-disappointing/.
Even Nike CEO Mark Parker Said in an interview,
The last thing we want, is to be a big dumb company that feels we can put a swoosh on something and people will buy that.”
Well dummy, that is exactly what you are doing with the Jordan 6 & 8 alternate. Anyway, for those who are interested in the alternate pack, check out the release information below.
Air Jordan 8 Retro Alternate
White/Gym Red-Black-Wolf Grey, $190 Men’s $140 Kids
Where To Buy:
Air Jordan 6 Retro Alternate
White/Red–Wolf Grey, $190 Men’s $140 Kids
Where To Buy: