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Under Armour and Adidas Should Be Afraid: NIKE Reports Fiscal 2017 First Quarter Results

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Source: Nike News – NIKE, Inc. Reports Fiscal 2017 First Quarter Results

I won’t take a lot of time to write a lot on this, but this report is what Adidas and Under Armour didn’t want to hear today. Contrary to Wall Street’s projections, Nike actually outperformed expectations. Even with Adidas performing as well as it did this year, Nike still is on track to hit their marks and that is scary, very scary. Under Armour’s decision to grow may have been a very risky decision and Adidas is going to have to spend a lot more to maintain their grasp .