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Under Armour Has To Act Faster! Joshua TKOs Klitschko

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After Anthony Joshua’s victory over Wladimir Klitschko, a few things are clear: Joshua is fast becoming boxing’s No. 1 star, and Klitschko, at 41, is still a force in the heavyweight division.

Source: Things we learned from Joshua-Klitschko

This ESPN article explains how big this victory by Anthony Joshua is. This is one of those moments where the Under Armour marketing team should be pushing the narrative of AJ in a major way. It’s an amazing opportunity for the brand. The fight sold out Wembley at 90,000 people!!!!!!!

I don’t have a lot to write here other than, UA Marketing hasn’t done anything except update their homepage with an Anthony Joshua video and a push for Threadborne.

A 5billion a year company should be much faster and accurate in their content creation.