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Under Armour | Pursuit Collection featuring Tank Davis | Marketing

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Source: Under Armour | Pursuit Collection

I actually think boxing remains an untapped source of marketing for UA and other brands. The sweet science isn’t as provacative as it once was. There isn’t a definitive star and no one is making an effort to create another big name.

BF Junior Lightweight Champion Gervonta “Tank” Davis is ready to put West Baltimore on the map. Young, aggressive, and fearless—this is what the future of boxing looks like.

UA is launching it’s new line on the strength of Tank Davis. What they fail to do here is capture the visual aspect by dropping a workout video of Tank. The static pictures are very nice and the link to the actual merchandise is good, but what drives interaction is active visual merchandising. It’s a cool collection and it’s nice to see the brand working to promote its athletes.

Use the source link to view more pics in the collection.