Why Are Retailers Like Finishline And Mom and Pop Shops Going Out Of Business: The Nike Effect – YouTube

Originally recorded by Tayib Salami of Housakicks during a Google Hangout
Youtube: https://www.youtube.com/channel/UCZPK…
Tayib has been working on the idea for a series of interviews about the sneaker industry. I helped Tayib develop his website: http://www.housakicks.com after he had paid several developers and gotten no where. He knew I had been involved in sneakers for a long time and thought who better to ask these questions.

In this video we hit on the Nike Effect.

Nike’s push to increase revenue for their shareholders is leaving a lot of stores in a bind, but their push for DTC is amazing to watch.

Video Breakdown:
What’s going on with Nike and stores closing down? 1:00
Nike is squeezing small vendors. 3:00
Memphis and North Mississippi store closkings – 7:30
Memphis is a microcosm – 10:20
Nike, Jordan Brand and Futures – 12:30
Jordan Retro to Jordan Brand ratios – 13:38
“All I need is a Nike Account” 16:00
Nike Direct to Consumer Push – 17:00
Nike is cutting out the middle man. 20:00
Nike’s cost on shoes and wholesale breakdown – 22:20
Wholesale cost to stores and the breakdown of 10,000 pair – 27:10
Why Nike is keeping shoes – 29:30
Resellers, RTV and Nike Outlets – 34:35
The tragedy of Nike “Stans and Fanboys” 37:35

Chris Burns on FacebookChris Burns on GoogleChris Burns on LinkedinChris Burns on TwitterChris Burns on Youtube
Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP

Chris B. is the founder of ARCH.

The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.

You can follow me on Twitter or any of the links above.