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Embiid is the MVP | Under Armour’s Athletes are Slowly Building Legacy Moments to Move the Brand Forward

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A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed…

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Pharrell Williams’ Humanrace™ and adidas Originals Elevated Samba Colors Could End Like the Tennis Hu

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adidas and Pharrell Williams have a storied history of collaborating to elevate iconic silhouettes, from the adidas Superstar to the NMD. Source: Pharrell Williams’ Humanrace™ and adidas Originals Unveil Their Most Elevated Footwear Collection to Date with Humanrace Samba Colors by Pharrell Pharrell’s Adidas Tennis Hu was discounted heavily due to its lack of popularity…

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Anthony Joshua Leads the Charge as Under Armour Doubles Down on Youth Sports in Europe

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  https://www.underarmournext.co.uk/ Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea…

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Allbirds Quietly Adds Lanes | From the Feet Up – 50 Years of Beats & Sneaks – Mana Contemporary

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Buried in the details around this dope celebration of Hip-Hop and Sneaker Culture is a small detail: Allbirds and Veja are involved in this event. To my knowledge this is the first effort by environmentally conscious brands to participate in the education of the sneaker community. The information Allbirds and Veja will discuss isn’t presented…

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Merrell Women’s Moab 2 Decon 1TRL Birch/Camel J004710

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Check out the Women’s Merrell Moab 2 Decon: https://www.merrell.com/US/en/moab-2-decon-1trl/52450W.html Merrell delivers a deconstructed model of the classic Moab trail sneaker turning it into a rugged casual model that is more breathable and flexible. The sneaker removes the lining and cushion typically expected in a Moab and settles for a premium, natural leather with a cushioned…

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Karhu X Universal Works ”Inversion Illusion” Collection Shows Subtle Co-Branding

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The legendary Finnish sportswear brand Karhu and British contemporary clothing company Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series. Source: KARHU X UNIVERSAL WORKS ”INVERSION ILLUSION” adidas’ celebration of their relationship with BAPE delivered a Campus sneaker co-branded with the BAPE star logo on one side of…

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