“The Get Up”, hosted by NBA superstar, Ja Morant, Foot Locker and Nike celebrated the release of his new shoe, the Ja 2 this weekend in Memphis. Morant held giveaways during his block parties across the city for the fans along with games for the kids, pop-up shops and a showcase of local food… but…
Inspired by our rich history of technical running innovation, KARHU is proud to introduce a brand-new silhouette to the lifestyle collection fresh from the archives of 2016. The KARHU Super Fulcrum is a modern retro sneaker based on an earlier prototype of similar name, the Super Fast. Source: INTRODUCING THE KARHU SUPER FULCRUM, A SUPER…
According to the Atlantic, “Reddit founder Alexis Ohanian’s women’s track event late last month drew some 3 million viewers across its non-exclusive platforms, the company said.” The livestream aired 3 weeks ago. The video is still piling up views on YouTube, 102,000 and growing: The biggest stars in women’s track are ShaCarri Richardson and Sydney…
Source: LeBron XXII “Crown Jewel” Basketball Shoes The most expensive, regular SRP basketball sneaker has been the LeBron series. The final drops of the LeBron 21, Father of Pearl and Pearl Z rang up at $225.00 retail. Nike changed the design of the LeBron signature with the LeBron 20. In that year, all of Nike’s…
I often write about Under Armour in terms of potential. When Kevin Plank moved back into the captain’s chair, any progression Under Armour attained during Patrik Frisk’s repair and relaunch tenure was immediately in question. I stated that Plank would have to build out a team, but seeing John Varvatos as one of the first…
Source: Allbirds Announces 1-For-20 Reverse Stock Split | Allbirds, Inc. When Nike struggles, every brand gets caught in the rough waters churning behind the ship. Add in giant waves already being generated in the ocean and smaller brands, not even in the performance running space, can find themselves spinning in the whitewater. Brands which maintain…
StockX is a private company with a massive amount of fundraising under its belt. The company is moving into a position where there won’t be another funding round. The company will have to IPO. In the first post in this series, I explained why the platform implemented guardrails to offset a slow market. Throughout this…
Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…
Made to be Discounted is honestly a natural part of the product lifecycle and not a dig at Nike. MTBD becomes a problem when the lifecycle is compacted. Let me explain, no one ever really addresses what sneaker resale was or what it encroached upon. The initial wave (90s) began with sellers finding Air Force…
Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…
