Source: adidas Training and Bumble Unite to Disarm Gymtimidation by Helping the Community Discover their Ultimate Gym Buddy In a post on adidas Running, I delivered a discussion on differentiated instruction as it relates to reaching new runners. The purpose of the post was to establish that running as a sport is intimidating and…
#amusememphis During the holidays we wanted to do something different to kick off a holiday tradition. We heard about Amuse after seeing a billboard and then researching what it was. https://theadventuremuseum.com/ It was an amazing experience and if you live in the city, it’s definitely worth a visit but bring a crew or you’re going…
This January, we introduce the Adizero Takumi Sen 10 – the latest addition to our record-breaking Adizero franchise, which offers a shoe for the varying needs of every ambitious runner. Created specifically for fast 5-10K road racing, the Takumi Sen 10 is a fast and flexible shoe that does not compromise on comfort. $180 Designed to…
While I predicted that smaller brands would face headwinds, I also think the consumer will become a lot more knowledgeable and will begin to look for products that are made better and more sustainable. Reshoring will become just as important as hype collabs changing the direction of the sneaker industry. Brands in this video Sneaker…
I must explain why a sneaker industry analyst has taken such an interest in the Mikey Williams case. I was a high school basketball head coach in San Diego. I only care about three college programs: San Diego State (I am an alumni), Memphis (my hometown) and Miami (my son goes to the U)….
0:00 Intro Nike may have reached a peak in 2023 but their redeeming quality is an ability to lock down real estate in the right areas. The data in SNKRS and the Nike app provides considerable insight into where the brand should open physical doors. While footwear and apparel are the obvious drivers of revenue,…
adidas is almost done with the recovery from the YZY debacle which has been extremely problematic for the brand in the U.S. There is not a reason to rehash how the billion-dollar partnership skewed how the brand operated in America. There is not a reason to bring up how the Fear of God partnership has…
No longer the Silicon Valley uniform darling, Allbirds has had the roughest post IPO performance of any brand. The company has all the tools to turn the ship around but appears to be mired in an unwillingness to venture outside of their norms. The company is ridiculously vanilla and non-threatening. A company unwilling to challenge…
As buyers reduce purchasing and default to readily available products at specialty running and mainstream sneaker stores, distribution will rear its head as the de facto cause of collapse for brands without the brand recognition to move fans into the purchase funnel. In Olympic years advertising spend increases and as bigger brands vie to keep…
#food We decided to take a break from holiday cooking and eating to visit Good Fortune Company on South Main in Downtown Memphis. We started our walk down the giant steps to Tom Lee Park and then returned back to Main Street to hit GFC. The restaurant is Memphis’ first scratch-made noodle and dumpling shop….
