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ASICS Neocurve: Celebrate or Consider? | The Sustainability Report

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Keep updated with news from ASICS: product launch, marketing campaign, store opening, and corporate update. Source: NEOCURVE™ | ASICS To Celebrate? ASICS was the first sneaker company to support the task force on climate related financial disclosures. The brand invested in Pyrates (Pyratex) smart fabric, a biobased textiles company. ASICS is doing the work and…

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Athlos NYC 2024, Running Brands and the Growth Potential of Track & Field

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According to the Atlantic, “Reddit founder Alexis Ohanian’s women’s track event late last month drew some 3 million viewers across its non-exclusive platforms, the company said.” The livestream aired 3 weeks ago. The video is still piling up views on YouTube, 102,000 and growing: The biggest stars in women’s track are ShaCarri Richardson and Sydney…

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After the Reverse Stock Split is Allbirds on the Path to Charming Charlie’s and Radio Shack?

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Source: Allbirds Announces 1-For-20 Reverse Stock Split | Allbirds, Inc. When Nike struggles, every brand gets caught in the rough waters churning behind the ship. Add in giant waves already being generated in the ocean and smaller brands, not even in the performance running space, can find themselves spinning in the whitewater. Brands which maintain…

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How Year over Year Reports on Resale Provided Hints of the Reality – Part 4

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Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…

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Can Smaller Brands ‘Authentic’ Their Way to a Bigger Market? Tracksmith’s Amazing NIL Project

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Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…

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Jordan Brand “Our Turn” Tournament & the Air Jordan XXXIX Lumière FQ0213-001

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  Read about the Our Turn tourney: https://about.nike.com/en/newsroom/releases/jordan-brand-one-on-one-basketball-tournament-final-paris Jordan Brand utilized a basketball focused opportunity to create amazing content during the Olympics. They created a One-on-One basketball tourney which culminated in Paris during the Games. The winners become brand ambassadors for the Jumpman team. I unbox the Lumiere 39 as I discuss the event.

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