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The WNBA x New Balance Arrangement Arrives as the League Nets 2.2 Billion TV Deal

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Source: NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP Details: The deal features New Balance endorsed athlete Cameron Brink and will allow NB to utilize aspects of the WNBA in marketing. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink….

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Under Armour’s Investment into Pro Track and Field Isn’t Trickling Down to Youth Track

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Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…

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What if Puma had a Focused Strategy in the U.S.? | Yaroslava Mahuchikh breaks World Record in High Jump 

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I’ve written on several occasions that Puma absolutely rules the high jump and now Puma sponsored Ukranian jumper Yaroslava Mahuchikh has really elevated the game. Her performance this weekend in the Diamond League smashed a 37-year-old record. High Jump isn’t really a focus point in track and field although it has all of the elements…

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Stop Saying Nike isn’t Innovating it’s Not True – Unboxing AlphaFly 3, KD17 Penny & G.T. Cut 3 USA

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Instead of simply unboxing the Alphafly 3 Blueprint Prototype, Nike KD17 Penny and the G.T. Cut 3 USA, I wanted to discuss the overuse of the talking point that Nike isn’t innovating. It’s a discussion I’ve had, but I always explained my position as it relates to the 2017 Scale of Sport Investor’s Day launches….

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5 Reasons Nike’s Quarterly Report is Unsurprising and Rooted in a Company Eavesdropping on a Flawed Sneaker Culture

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Don’t feel like reading? Click the video below to listen to this article. The 10 Greatest Sports Moments Powered by Nike Air — NIKE, Inc. 5. Nike used to be rooted in sport and nothing else mattered. They created a culture sneaker brands attempted to mimic and most footwear companies looked to as a blueprint….

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