He rallied the troops. Then they created hot products and signed big names. Inside Mark King’s plan to make Adidas cool again.
Source: James Harden & Kanye West Help Adidas’ Mark King Nab Key Award | Footwear News
Footwear News did a short but accurate assessment of how Mark King took his experience, and then took an approach that placed an emphasis on the value of people to improve the market for adidas in the US. Though the title of the article is a bit of click bait by using Yeezy when the article doesn’t really address Kanye at all, it is still a short look at the importance of King’s time at TaylorMade Golf as the foundation for his current success at adidas.
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