The store continues Nike’s global retail transformation and is the company’s largest basketball-focused door in China.
Source: Nike News – First Look: Inside the Nike & Jordan Basketball Experience Store in Beijing
If you remember Just For Feet and you’re like me, you’re saying to yourself, Just For Feet was ahead of its time. This Nike x Jordan Brand store is an experience. The floor below in the picture is interactive and measures your performance. Think about this, if you’re a player and you wanted to work on your first step you could visit the store, buy your favorite pair, test them on the court and measure your speed. The video screen gives you feedback.
It’s a shame Just For Feet went out of business because they had the right idea, they were just ahead of schedule. Use the source link to read more, but check out some of these pictures. Nike continues to level up. Wow!
