Originally posted on Housakicks
Sneakersnstuff and Adidas did something right with the campaign of the SNS x Adidas NMD CS1 Gore-Tex . When the NMD’s came in the picture, they carried with them a sense of rebellion and free living. That’s what got people’s attention and it resonated well with the millennials ( and their corny ways sorry I had to say this). Folks call me grumpy old man because of my conservative habits often perceived as outdated. A guy like Thomas @therealpuddlejumper is your typical average joe influencer who a lot of individuals can relate to. Adidas got away from this type of way of reaching the sneaker community with a myriad of NMD’s they’ve dropped and the results were catastrophic- the NMD is on the brink of extinction. Maybe my words are a bit too harsh and far fetched but stop by your local Adidas outlet store and you’ll see how many of the recent exclusive NMD’s have been marked down at 40% +discount. See link below
Adidas NMD Now Hitting The Adidas Outlet | Might Be The End Of The Line
I’m saying all this to say that it’s harder now more than ever to expect folks to just buy a product because it looks nice. Brands can’t get complacent either; they’ll have to remain on their toes and periodically create striking campaigns that can resonate with the community they are trying to reach in order to sell their commodities.
THE SHOES
The SNS x Adidas NMD CS1 Gore-Tex was specifically engineered for the wet and muddy weathers. They feature a with a full Gore-Tex® Primeknit upper with the capability of combating heavy rain and snow. Check out the Youtube video below and keep in the back of your mind everything I said in the first paragraph of the post.
