Source: ohwshoes
I’m always amazed at how many brands exist that you haven’t really hear of. I guess I shouldn’t be when you consider that my local news outlets don’t even know I exist. I discovered ohw? while I was at the mall shopping at local sneaker boutique The Vault.
It wasn’t hard to notice the shoes. They are distinct although they fit the mold of current casual athletic shoes. I did have a first thought of, “How did this company get into the only sneaker boutique in Memphis when I’ve never heard of them?” My question is basically my way of saying man, if they can do it, then I can do it. The reality is if they are in The Vault they are possibly in other stores which extends their reach. I also know that if they are in other stores and they aren’t selling, it could be detrimental to the brand.
Anyway, I am beginning to see a pattern in regard to fashion. Fashion is very often not a need based purchase. I knew this. It’s a want based fashion. The brand has to appeal to something in you that wants to be distinct and different. I admire ohw? I wish there was more to the narrative to write about, but I think a lot of brands like to maintain a mystique. I guess it adds to the potential allure. Visit ohw?’s website to see the styles and let me know what you think.
Thanks for the article! – ohw ? North America
I didn’t write much, but I think your work is dope. My goal is to share as much about the brands that the mainstream sites are discussing. The way I see it if they won’t write about my brand, I will write about every brand and at least it helps with backlinks and search. Keep up the excellent work!