Kendrick Lamar left Reebok for one reason, the Cortez. The Compton native understands the connection between Los Angeles and the unofficial shoe of Cali, the Cortez. For the TDE tour Nike outfitted the brand with limited release merch that sold out instantly in stadiums and online as the drops coincided with major tour stops. This Cortez features nylon ribbons used as pull tabs and the DAMN album, which also won a Pulitzer for K.Dot, title is stylized in the Nike font on the tongue and box. Inside on the sidewall a simple LA instruction on how to wear the Cortez is given and at the toebox to keep in line with Lamar’s Kung Fu Kenny alter ego Chinese characters feature a line from FEAR on the DAMN album.
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