Links mentioned in this video:
A picture of my Amazon Sales from Oct. 2011- Feb. 2013: http://www.arch-usa.com/wp-content/up…
Buy my book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: https://amzn.to/2N3PMjT
Shaq wants to buy Reebok: https://arch-usa.com/shaq-is-eyeing-r…
StockX is the most revolutionary e-commerce platform created in the last ten years. As incredible as it is, it creates a paradox. Using the site contributes to a disruption of sneaker retail and has made it far too easy for anyone to enter the game. This shouldn’t be a problem, but it is.
Resale shouldn’t be limited to people who love the culture, but giving the power to those who don’t actively participate in the history around kicks is problematic. When an industry lacks a true appreciation and love for what is being created that industry is on a path to failure. I know making money is the goal. I make money, but I also spend an equal amount of time working to help people get jobs in the sneaker industry and talking about issues important to the industry. I live and breathe kicks, but I know this doesn’t mean I’m the only one allowed to resale. I know this and that’s the paradox.
It isn’t StockX’s fault. StockX simply capitalized on the holes sneaker retailers were too slow to fix. I should be excited about making a million dollars in 18 months, but when you dig in to the numbers what exactly is a million dollars?
18 months
Average Purchase Price of shoes $750,000
StockX fees: 111,000
Printing and Packing Materials: $5,000
Living Expenses and Bills: 45,000
Total: 89,000
It’s an interesting discussion.
