Visit: https://www.goodthin.gs/
I’ve been writing a series of posts on new sneaker and footwear companies on the site. Smaller companies are taking chances and being a lot more thoughtful and innovative in their delivery of concepts. The problem is consumers are being sold the same shoes over and over on larger social platforms and websites and these smaller companies are going unnoticed when they are creating some of the dopest product in the industry.
Good Things has a footwear and apparel line named 99, but they are also assisting other businesses to release their own branded products. Actually I got that wrong. The company is a three headed monster that consists of creatives and developers.
The three companies under the umbrella are
AndThem is the creative agency.
GoodThin.gs is the social impact driver.
NinetyNine Products is the in-house brand.
I’m obviously way too excited because of all of the posts I’ve been writing on smaller brands, this is one of the first that is led by an African-American and while my goal isn’t to look specifically for my own people, it feels awesome to see that someone who has operated in the industry decided to take a chance and launch their own thing, but also help other people launch. Take a browse around their website. There is a lot to take in and they don’t care that their product isn’t front and center… they care that they share. That’s dope asf.
Visit: https://www.goodthin.gs/
