The Yeezy Zyon dropped a week ago. The shoe remains one of the most difficult models to authenticate as the Primeknit on every model is slightly different. This pair came from Hibbett Sports with paperwork which made the verification process easier, but adidas has to come with some identifiers to limit the amount of fake shoes out there. I saw a store owner walking in with a cart full of Yeezy. He doesn’t have an account. Someone is going to buy those kicks and this will hurt companies that actually have accounts with the brands. Consumers need to care less about being cool and more about opportunities in the sneaker industry.
