The Store Re-opening Resale Report & Analysis (SRRRA) is a concise 4 month report built on a micro-set of data utilizing resale to gauge brand momentum & retail trends. I wanted to take a detailed look at the market for the months when stores began to open after the quarantine due to Covid-19.
This report captures what is taking place in retail from a “person on the street” perspective. Too often, retail reports are written with the intent to impress readers with data that is sometimes a quarter behind the current trends. My intent here is to deliver more immediate feedback on retail and where both brands and retailers are headed in the sneaker industry.
