Source: https://www.tombogo.com/
I got a heads up on this collection and this designer from Chapter 2 Agency. I initially was about to delete the e-mail as I’ve shifted hard into pushing for paid placement on the site, but I realized dope concepts overcome the requirement of getting a few dollars to highlight product. Besides, bigger websites do enough charging and I’ve never really wanted to make this site about paid placement (it’s an unfortunate reality to sustain the work on the site). Don’t let me get away from the collection at hand.
I was compelled to share this collection because of its “ode to freelance”. The description moved me. I don’t need to write why. If you know me, you know I understand the pain that 2020 has injected into the entrepreneurial spirit:
“From independent creatives to full-time employees, this collection pays homage to what exactly it means to be a ‘Freelancer’ in the ongoing pandemic — and the strength it’s brought out in all of us,” Bogo states. TOMBOGO celebrates the “freelancer” mentality that this year has instilled in us, regardless of our professions.
The designer drew inspiration from our new “normal” day-to-day lives, while thinking of innovative ways to reinvent classic styles in a modern context. This is only the latest in TOMBOGO’s long reflection on modular design. Each piece of the collection explores how clothing can adapt to different environments, while still being comfortable enough to work from anywhere — a necessity in our new remote world that blurs the lines of work, home, and the outside. The color story is centered around earth tones with pops of bright, bold colors.
The lookbook and short film starring Audrey Mika, J Rabon, Sicology, Darrick Peartree, Lex Giana, and Anthony Quisay spotlights each of the models as independent creatives who each faced their own set of challenges during the pandemic. The campaign reflects the attitude and tenacity that this group of creatives embodied to overcome the hardships faced during these unprecedented times. To reflect the current climate of work life, TOMBOGO designed an outdoor environment within a controlled indoor studio/office–a “remote work space” of sorts. The juxtaposition between the office and outdoors serve as a representation of how we have acclimated and naturally become more in touch with ourselves during this global crisis. The short film showcases the innovative pieces in action and will premiere on November 13th, 2020 at 12pm EST in conjunction with the drop.
