As the quarantine lifted and stores opened, retailers incorrectly assumed they would have to extend discounts to get people back into stores. They were wrong and consumers benefitted, but an interesting thing happened for adidas in this region. The shoes didn’t sell although they were on a deep discount. The Barcelona UltraBoost, one of the best looking trainers on the wall, still didn’t sell through and it was dropped to 69.99 at the time. That was in September. The shoe is back at retail, which means that it will probably return to vendor. The sunset colors of Spain are featured on the tongue and the color Boost features a split midsole with a red torsion bar in the outsole.
