Nike carved out a space in the Crossfit community with the Metcon and has hit HIIT with the SuperRep. The brand simply builds sneakers for athletes and then floods the market with concepts that excite and engage. In a move that proves sneaker culture is mainstream, Nike dropped a “What The?!” concept for a Metcon and the model hit resale, showing that everyone wants to be told a story and be treated like their community matters.
