I was in the process of trying on apparel and footwear from Under Armour’s Black History Month collection and I went on a rant about why brands decide to create niche, limited drops that unfortunately are isolated from a more diverse consumer base when it shouldn’t be. I spoke so long I had to cut the video into discussion and unboxing. This is the discussion.
This is the unboxing. I chose the Mega 2 from the collection of all of their BHM sneaker drops. The shoe features an oversized midsole full of HOVR cushioning. The collection is one aspect of the work Under Armour is doing for the Black Community. They have launched an HBCU Career Combine: https://about.underarmour.com/en/stories/2023/01/ua-elevates-the-game-to-reach-more-hbcu-student-athletes-off-the.html Building on the success of last year’s inaugural Career Combine at Morgan State University, the three-day virtual program that provides education and networking opportunities for students interested in the sporting goods and apparel industry will be extended to all UA HBCU partners and all 12 Central Intercollegiate Athletic Association (CIAA) schools in 2023. This year’s participants will learn from top UA talent in fashion, design, retail, and business and receive guidance on building critical leadership skills to support their career journey.
