A New Way to Score More (underarmour.com)
To celebrate the program’s launch, those who enroll in UA Rewards by August 2 will be entered for a VIP experience with 4x Champion Stephen Curry*. One winner and their guest will win an all-expenses-paid trip to meet Stephen. The exclusive offers don’t stop there! Those who enroll by October 31, 2023, will be entered to win free UA gear for a year (valued at $6,000).** For sweepstakes details, please visit UA.com/rewards.
Loyalty programs in the sneaker industry have always been relegated to retailers. Foot Locker features the FTX program and Hibbett Sports has one of the best programs in their VIP setup which makes discount dollars almost immediately available after purchasing product and the program doesn’t have any limitations on use. FTX has amazing products inside of their dashboard. I’ve gotten a free iPad, back-to-school items, bluetooth earbuds, books and a host of VIP gift cards. All of this is to state that brands tend to overlook how effective a loyalty program can be in creating a connection to the consumer. Under Armour, in sportswear for brands, is the first to actually offer a points program which will allow the consumer to utilize those points on future purchases. The abundance of rewards are comparable to many successful rewards programs which improve the more the consumer spends. Today is 8-1-2023 so if you’re interested in winning the all-expenses paid trip to meet SC30, you have 24 hours to sign up.
EXPERIENCE UA REWARDS
U.S.-based consumers 16 years and older can enroll for free on UA.com, through the UA App, or UA MapMyRun. Upon joining the program, members can earn points through:
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Purchases: For online purchases on UA.com and the UA App or in-store purchases at Under Armour Brand House and Factory House stores, members can earn 5 points for every $1 spent.
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Product Reviews: Leave feedback on eligible products.
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Birthday Extras: Get twice the points on the first purchase in your birthday month.
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UA MapMyRun Challenges: Take on qualifying UA MapMyRun challenges and earn points once completed.
