This is PUMA x RHUIGI New York Worldwide. Premium takes on the classic sneaker are complemented by fresh streetwear styles: button-down shirts, T7 track jackets, trousers, and other essentials with court-inspired striping and plaids. Bold lettering and cobranding complete this collection from New York to the world.
Rhude founder, Rhuigi Villasenor, took the mantle at luxury brand Bally, but never seemed to have a true ability to operate freely. Now that the job has ended, he finds himself back in his brand bag with Puma. The collection feels like a Kith collab and that’s a good thing. The sneakers are premium upgrades on the classic hoop’s sneakers from Puma and the apparel feels like a Bally inspired lounge collection with a blend of NYC hoops heritage. Use the source link to check out pricing and individual items from the collection.
