- 0:00 Intro
- 1:06 The Topic
- 4:56 The Kicks and The Chart
- 6:24 On and HOKA Comp
- 7:15 Year over Year Insights
Demi Lawrence, of the Portland Business Journal, tackled the shift in the running shoe market. She connected with several analysts to initiate a discussion on the running marketplace. I discussed with her my research which included visual checks and retail dives. Nike is still the dominant brand, but they have allowed other brands to begin whittling away at the lead. The changes are interesting to study.
I decided to take a moment and look at third party data year over year for the sneakers below. I utilize Resale as a gauge for retail performance. A micro-set of data often reflects what is happening on a macro level. A number of variables can be extracted from the data. The charts use third-party sales data with keywords: Brand+Style+Men. There is an overlap in the product as sold listings will often carry other attributes.
The keywords are broad which caters to Nike since they produce over six different versions of their Pegasus running shoes. The same goes for the other brands as different iterations of the styles exist and I didn’t account for those adjustments. This is simply a quick analysis for discussion purposes.
The Kicks:
- Hoka Clifton
- Nike Pegasus
- Brooks Ghost
- On Cloud 5
The Chart
Year Over Year Insights 2022
Hoka Clifton
Nike Pegasus
Brooks Ghost
On Cloud 5
Year Over Year Insights 2023
Hoka Clifton
Nike Pegasus
Brooks Ghost
On Cloud 5
Note: Brands if you’d like links to your products placed into this post in perpetuity contact me at cburns@arch-usa.com