I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I reached out to some contacts who made it happen and Fred jumped in the rental car and drove the 2.5 hours from Memphis to Nashville. He went to the event at Slim & Husky’s Pizza missed out on the Terminator collab but left with hella pizza (although none of the pizza made it back to Memphis… just the box in this video). I need someone to explain to me how Under Armour did the uniforms, but Nike landed all of the homecoming events.
