Home gym equipment for all athletes. Dumbbells, Kettlebells, Barbells & Plates, Benches & Racks, Apparel & Hats. Proven and tested by championship athletes.
Source: Nike Strength
I spend an inordinate amount of time analyzing Nike. I criticize and bemoan the ridiculous number of sneakers the brand produces, and I make statements about their inability to recapture the most important segment for the brand, performance running. I also write post after post on how the revenue the brand generates allows the company to take risks and with those risks come rewards keeping the brand way out front of their peers.
One point I’ve touched on for years has been Nike’s ability to disrupt sports viewership. I’ve written posts on the PK80 basketball tournament, and I’ve shared information about patents for indoor fitness facilities Nike is currently implementing in their own The Experience (nikestudios.com). With names like WEHO (for West Hollywood) the locations are only in the Los Angeles area right now, but these proof-of-concept facilities will undoubtedly expand into their key cities.
Nike’s rollout of fitness facilities combined with in-home training guides on Netflix added to training equipment created by the brand, and an app which tracks and allows users to share socially, cements Nike as a brand capable of controlling the entire fitness experience in every aspect of the process.
Nike Files Another New Patent for ‘Adjustable Fitness Area’?
At any point Nike could utilize the patent they filed 7 years ago. The brand could immediately change Factory, Clearance and other store formats into community training centers, bringing the consumer closer to the product. How will other brands counter Nike’s Fitness Triangle when the other companies barely have physical locations?