Netflix and YouTube as Media Partners
The 5-hour Tyson vs Paul stream proved that people have the patience for longer events. Head-to-head track meets wouldn’t be as long and a team concept could deliver competitive results keeping viewers interested and tuned in over the course of a season. Netflix could consider the league as a version of the WNBA and pursue athletes not as prominent as the people who have the ability to compete in the Diamond League or Grand Slam Track, a focus on the team vs the individual.
Right now, there is a Puma sponsored American Track League. The event operates in the same fashion as traditional track and field. This is not what is needed. The National AthleticsLeague (NAL) will feature 10 teams. Cities to be represented would be in partnership with track facilities in the South to keep travel expenses down considering there will be 40 athletes on each team. 20 men and 20 women. (Budget, logos and team names generated using Copilot AI)
- Atlanta Racers
- Birmingham Blazers
- Houston Hurricanes
- Jacksonville Jets
- Louisville Lynx
- Memphis Mavericks
- Nashville Navigators
- New Orleans Nitro
- Orlando Orbits
- Raleigh Runners
Track and Field Season Schedule
Regular Season (10 Weeks)
- Week 1: March 2-3
- Week 2: March 9-10
- Week 3: March 16-17
- Week 4: March 23-24
- Week 5: March 30-31
- Week 6: April 6-7
- Week 7: April 13-14
- Week 8: April 20-21
- Week 9: April 27-28
- Week 10: May 4-5
Playoffs (4 Weeks)
- Quarterfinals: May 11-12
- Semifinals: May 18-19
- Finals: May 25-26
- Championship: June 1-2
1. Travel Costs
Total Travel Cost for All 10 Teams (40 Athletes each):
- Regular Season: $1,932,000 – $2,912,000
- Playoffs: $772,800 – $1,164,800
- Total Travel Cost: $2,704,800 – $4,076,800
2. Salaries
Total Salary Budget for All 10 Teams:
- Base Salary per Athlete: $75,000
- Number of Athletes per Team: 40
- Total Salary per Team: $3,000,000
- Number of Teams: 10
- Total Salary for All Teams: $30,000,000
3. Combined Total Costs
- Total Travel Cost: $2,704,800 – $4,076,800
- Total Salary Cost: $30,000,000
Total League Cost:
- Combined Total: $32,704,800 – $34,076,800
The Grand Slam Track League has raised over 30 million and will be aired on Netflix. Netflix has the ability to build a more viable solution with its sports streaming. A track league would create a league with branding and merchandising opportunities. Athletes could continue to participate in other events and even hold jobs as the schedule would be set and traveling would be less intense. Do you think Netflix should consider a program like this? Could it work and would it create the type of structure which could disrupt track and field as we know it? To offset costs, check out the info below (numbers completed using Copilot AI):
Potential Revenue from Jersey Rights
- League-Wide Deal:
- Secure a league-wide jersey sponsor for all 10 teams.
- Potential Revenue: $10 million to $50 million per year ($1 million to $5 million per team).
- Individual Team Deals:
- Allow each team to find its own jersey sponsor.
- Potential Revenue: Varies based on market size and team popularity but could range from $1 million to $5 million per team per year.
- Total Potential Revenue: $10 million to $50 million per year.
Ad Revenue
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- Ad rate: $10,000 per 30-second ad slot
- Number of slots per contest: 20
- Number of contests per week: 5
- Number of weeks: 10
- Playoffs and championship game: Let’s assume 1 playoff and 1 championship game (so 2 additional contests)
Calculating the total number of contests:
- 5 contests per week * 10 weeks = 50 contests
- Adding playoffs and championship game: 50 + 2 = 52 contests
Total ad slots for all contests:
- 20 slots per contest * 52 contests = 1,040 slots
Total revenue from ad slots:
- 1,040 slots * $10,000 per slot = $10.4 million
So, the estimated ad revenue for your track and field league, considering 10 teams, 5 events per week for 10 weeks, with a playoffs and championship game, and ad rates at $10,000 per 30-second slot with 20 slots per contest, would be $10.4 million.
Ticket Sales
Ticket Sales:
- Regular tickets: $10 each
- Premium tickets: $20 each
- Total tickets per event: 200
Revenue per event:
- Revenue from regular tickets: (200 – 50) * $10 = $1,500
- Revenue from premium tickets: 50 * $20 = $1,000
- Total ticket revenue per event: $1,500 + $1,000 = $2,500
Concessions Revenue per event: $5,000
Total Revenue per event:
- Ticket sales + Concessions: $2,500 + $5,000 = $7,500
Total number of events (including playoffs and championship game):
- Regular season: 5 events/week * 10 weeks = 50 events
- Playoffs and championship game: 2 additional events
- Total events: 50 + 2 = 52 events
Total Revenue for the Season:
- Total revenue per event * Number of events: $7,500 * 52 = $390,000
So, over the season, you could potentially make $390,000 from ticket sales and concessions.
