From 1st August 2025 Liverpool FC will wear adidas for the third time in its history with the sports brand supplying match kit, training wear and culture wear to all men’s, women’s, academy teams and LFC Foundation staff. adidas and Liverpool Football Club announce multi-year partnership
LeBron James’ ownership in Fenway Sports Group and Nike’s sponsorship of the legendary LFC has delivered an abundance of classic footwear and apparel from the Swoosh.
Liverpool FC and adidas worked closely throughout some of the club’s most iconic eras from 1985-1996 and again from 2006-2012. During this time the club secured an array of trophies including three domestic league and eleven domestic cup titles, while some of the jerseys are considered among the most loved kits of the era.
The announcement follows an exciting time for the club, with the men’s team sitting top of the domestic league and qualifying for the knock-out stages of the UEFA Champion’s League, as well as the women’s team firmly establishing themselves as a mainstay at the highest level of domestic competition.
While the last item of collaboration was the general release NXXT Liverpool color, Nike did retro a sneaker which performed well over ten years ago when it released, but didn’t garner the same type of interest the second time around. The Nike LeBron 9 Liverpool arrived in both a regular color and reverse style (pictured above) and the NXXT (released last year) barely registered with sneaker blogs.
Soccer is the most prominent sport around the world, but Nike seems to have doubled down on repairing its relationship with wholesale accounts and correcting considerable issues with inventory and dwindling interest in Nike and Jordan Brand staples.
According to Liverpool Echo, the adidas deal allows for more flexibility and a larger financial deal. LFC will be able to renegotiate faster and as the team makes a push in the Champion’s League, marketing will recall successful eras for the team.
It also helps that Terrace Culture is currently being led by the Three Stripes giving Liverpool an opportunity to expand its reach in fashion circles beyond simply collabing with Nike who gave the team profit sharing and a smaller financial award. With shrinking numbers on the merchandising side, a deal focused on guaranteed money is definitely the smarter play.