UNLESS makes plant based streetwear designed to leave zero plastic waste; for those who don’t want to compromise their style to do what’s right for the planet.
Source: Spring 25
When Eric Liedtke was announced to lead brand strategy at UA it was an immediate upgrade for the Under Armour. The added bonus was the Unless brand moving under the UA umbrella giving UA one of the truly eco-focused brands in the country.
There hasn’t been much fanfare or an introduction to UNLESS x Under Armour and UA hasn’t launched any limited bio-degradable collabs, but that doesn’t mean Unless isn’t delivering more apparel. Their 2025 Spring Collection has arrived and sticking with their workwear inspired clothing the simple, sturdy style is ready to wear.
While it may take some time before UA attempts to build an eco-friendly collection, there should at least be some small introduction on the Under Armour site for Unless. Like the Danner x Brandblack collaboration, there should be some connection between the two companies even if it’s just a link added to their site navigation.
Note: I’d love to see the Unless gear styled with the UA Forge. Check out the collection at the link above and below in pics.
