Sneaker enthusiasts will argue that 2014 was the year Ye turned adidas into a player. Runners will say the UltraBoost was the engine in adidas’ rise in popularity. I’ve written that adidas’ timely drop of the NMD propelled the company forward. Every theory is a part of the whole. adidas changed leadership, sold off underperforming…
Today adidas began a further release of YEEZY inventory with a range of existing products being available in phases over the coming weeks across the world. Source: adidas announces further release of existing Yeezy products Yeezy x adidas sneakers only had value due to their ability to be resold. They weren’t performance models. They weren’t…
The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…
Source: adidas Training and Bumble Unite to Disarm Gymtimidation by Helping the Community Discover their Ultimate Gym Buddy In a post on adidas Running, I delivered a discussion on differentiated instruction as it relates to reaching new runners. The purpose of the post was to establish that running as a sport is intimidating and…
This January, we introduce the Adizero Takumi Sen 10 – the latest addition to our record-breaking Adizero franchise, which offers a shoe for the varying needs of every ambitious runner. Created specifically for fast 5-10K road racing, the Takumi Sen 10 is a fast and flexible shoe that does not compromise on comfort. $180 Designed to…
adidas is almost done with the recovery from the YZY debacle which has been extremely problematic for the brand in the U.S. There is not a reason to rehash how the billion-dollar partnership skewed how the brand operated in America. There is not a reason to bring up how the Fear of God partnership has…
Inaugural Collection Revealed at the CLOT SS24 Fashion Show during Shanghai Fashion Week adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen ma Source: adidas Originals and Edison Chen Announce Global Partnership There are still CLOT x Jordan Brand products sitting in Nike’s retail stores. Many of them…
0:00 Intro 0:30 Explaining Part 2 4:15 The Kicks and The Chart 6:00 New Balance Changes the Narrative 8:57 Expectations on NB and adi 9:43 Revisiting On’s Growth 13:10 Year over Year Data 16:16 New Balance and adi have issues 19:00 Maintaining Margins 20:24 Wrap-Up In Part 1 of this series, I stated an important…
adidas’ legacy in basketball has never quite reached its potential. The brand leaned towards big men in the 70s and 80s with Kareem and Patrick Ewing. T-Mac’s Hall of Fame career doesn’t resonate. The Three Stripes only has a championship resume in Candace Parker and their squadron of signature athletes Harden, Trae Young, and Dame…
Buy Now in your size: adidas Louisville Forum Low Shoes – Black | Men’s Basketball | adidas US The suede and leather with chenille stripes recalls varsity jackets and looks amazing. I dive into a short history of the legendary Louisville Cardinals basketball team and Denny Crum. I mess up a few facts about Milt…
Source: screenshot and short from RunnnSphere A $500 Dollar Running Shoe from adidas: Madness or Method? The question “mad or methodically calculated?” was answered in spectacular fashion. The repeat performance by Assefa was EK-like. In the latest technical advancement from adidas, the world-class Ethiopian athlete blasted beyond the two hour and 14-minute record. To do…
Adidas Originals revamped their 5th Avenue flagship store in New York City to showcase their new campaign 1000 Back. arch covered the Originals trilogy project featuring three short films in a previous post. Curious to see how they are executing the campaign message In The Field, a quick visit delivered the intel. Check out the…
Meet a running shoe like no other. The Adizero Adios Pro Evo 1 is a prototype enhanced with unique technology that challenges the boundaries of racing. Featuring a liquid rubber outsole, a state-of-the-art forefoot rocker, and the latest version of the LIGHTSTRIKE PRO foam, this model embodies performance running innovation. adidas ADIZERO ADIOS PRO EVO…
Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new e Source: adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”…
Giveaway so watch til the end. Buy Now in your size: https://www.adidas.com/us/nebraska-rivalry-low-shoes/ The suede and leather with chenille stripes recalls varsity jackets and looks amazing, but the kicks definitely run small. Size up a half size for the correct fit. Nike’s BTTYS Dunks are the easy comparison, but this shoe rings up at the same…
adidas celebrated history in the making yesterday as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history Source: adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal One of adidas’ biggest downfalls has been the…
Samba Shoes | adidas US Conversion, in math and life, is difficult. In marketing it might be the hardest aspect of growing a business. In sportswear, a conversion happens throughout several points of engagement with a potential consumer. There is the moment of introduction, there is an attempt to reinforce and then a brand has…
100% Authentic, brand new in the original box pair of the UltraBOOST
A turbocharger for your feet. The ultra-responsive boost™ in these juniors’ running shoes absorbs the force from your footstrike to release it at push-off for a light, energized ride. A simplified design combines a cage-free adidas Primeknit upper with integrated support that hugs your foot in support and comfort through each phase of the gait cycle.
Progressive, premium, pioneering. The NMD is streetwear that’s relevant for today. These women’s shoes merge streetwise style with the latest adidas technologies. A seamless sock-like adidas Primeknit upper stretches and flexes with the shape of your foot. The matching boost™ midsole features built-in EVA plugs.
Progressive, premium, pioneering. The NMD is streetwear that’s relevant for today. These women’s shoes merge streetwise style with the latest adidas technologies. A seamless sock-like adidas Primeknit upper stretches and flexes with the shape of your foot. The matching boost™ midsole features built-in EVA plugs.
100% Authentic, brand new in the original box pair of the classic Superstar 80s Shelltoe Adidas leather with die cut star perforations, three stripes and Adidas Trefoil tongue logo that was created for the Complex online show hosted by Russ and DJ Clark Kent, Quickstrike. The shoe features gold stripes on the medial side of the shoe and camo stripes on the lateral. There are two sets of shoestrings, one white and the other a heavy gauge lace with gold aglets. The sockliner is leather printed camo.
100% Authentic, brand new in the original box pair of the classic Superstar 80s Shelltoe Adidas updated and designed to celebrate Eddie Huang’s restaurants. The shoe is made with an inner sockliner bootie and the premium nubuck suede is waterproof and is highlighted with pops of neon pink with an embroidered Huang’s World on the heel counter. The classic shelltoe is updated with a heavy polished metal and the aglets are neon pink. The sockliner features a map of NYC.
