Nike’s Continued Investment in the CDO Confirms a Concern for StockX and GOAT

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Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…

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Is adidas in Trouble Without Yeezy?

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  Updates: Herbert Hainer was CEO until 2015. My years were wrong on 2014, but the statement is still correct. Kasper Rorsted became CEO in 2016. I shared this graph yesterday showing adidas’ growth over the last twelve years. I needed a baseline for the data, so I chose to look at two-year increments from…

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Mary Dillon Takes the Helm of Foot Locker in One of the Most Difficult Business Environments the Sneaker Industry Has Experienced

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Mary N. Dillon, former Executive Chair and CEO of Ulta Beauty, Inc., has been appointed President and Chief Executive Officer and a member of the Foot Locker Board, effective September 1, 2022. Dillon has over 35 years of experience leading consumer-driven businesses in a diverse range of industries, from consumer-packaged goods to restaurants to telecom…

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ENDSTATE Prepares for Drop 2: Statecraft Luxury Sneaker | Why this Sneaker Release Could Change Everything

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Endstate’s Next drop features 1000 NFTs connected to the luxury Drop 2: Statecraft Sneaker. ENDSTATE entered the Web3 and NFT space with an approach similar to RTFKT which was acquired by Nike. The comparison should stop there. ENDSTATE has been extremely conscious about focusing on the blockchain’s ability to tie the metaverse with physical products…

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While eBay Adjusts to Combat StockX, Nike’s Circularity is an Additional Threat

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Nike gives you plenty of opportunities to help fight climate change through your shopping choices. Source: How Nike Helps You Help the Planet There isn’t any secret that resale is getting more difficult to do. The Golden Goose isn’t done laying eggs, but the multitude of issues potential resellers face in a post-Covid environment are…

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How Sneakers Ruined My Life by @Trentoutloud | The First Real Inside Look at How the Nike and adidas DTC Strategies Hit Small Retail

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Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…

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CNBC Reports on a Prediction arch Made Years Ago: Foot Locker says 2022 sales will fall as it expects to sell fewer Nike products

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Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…

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Predictions, Why You Should Question Yeezy over Jumpman, and The Top Sold Sneakers in 2021 via arch Data

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In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…

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As Brands Dive Into the CO2 Producing NFT Marketplace, On-Running Converts Carbon Emissions into Running Shoes

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Announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. Source: Turning carbon emissions into running shoes CleanCloud™ is the next big step on our journey towards decoupling On’s growth from our carbon emissions. It follows the introduction of Cyclon, which offers fully recyclable performance running products via…

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Celebrating Under Armour’s Investment In Black Designers with the Important Launch of the Curry Flow Go

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Source: Love at First Step: Introducing the Curry Flow Go I struggled with the title of this post. For Black people at sports brands, being celebrated can isolate them. To stand out can lead to targeting and mistreatment. It’s the unfortunate circumstance of Black people working in industries controlled by White people. This post isn’t…

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Russell Westbrook Why Not? Zer0.4. Has Interesting Opportunities if Capitalized On

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For the launch of his new signature shoe, the Why Not? Zer0.4, Russell Westbrook and Jordan Brand commissioned six talented artists to create pieces inspired… Source: Russell Westbrook Elevates Two More Artists With The Why Not? Zer0.4. air.jordan.com This isn’t a detailed post on the Why Not? Zer0.4. It’s a celebration of the colorways dropping….

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