Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…
Source: Nike SNKRS. Release Dates & Launch Calendar Something so simple as building a subsite to feature upcoming releases and then turning that website into an app has been one of the biggest reasons for success for the Swoosh and their Consumer Direct Acceleration. As Nike develops their sneakers, and they develop a ton of…
Learn how to clean your ECCO shoes no matter the material. Visit our website now. Source: Our tips & tricks for how to clean shoes | ECCO® Shoes Traditional retail, especially sneaker stores, have utilized strategies with cool names like ‘hook ups’ to motivate employees to upsell customers on a variety of products from tee…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
The Sneaker Industry can be compared to the dot com boom of the 90s. Investments are ringing up for footwear companies like Greats Brand. On the tech side, money is pouring into e-commerce sites like GOAT and StockX. Shops originally built on the consignment model, like Stadium Goods, are being funded by fashion houses, and…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
Morris A. Modell opened his first store on Cortlandt Street in Lower Manhattan in 1889. Source: Modell’s Sporting Goods to Close All Stores After Bankruptcy Filing When I began writing the book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, I floated back and forth on placing “sneaker retail” in the…
What is Fresh Selects? Fresh Selects is a new rewards program established by Jimmy Jazz. The rewards program was created for Jimmy Jazz store and online customers. With Fresh Selects, members have the Source: Fresh Selects Rewards Program | Jimmy Jazz Almost a year ago I visited Jimmy Jazz’s Harlem Store and I walked away…
Shop our wide selection of Calvin Klein at Footaction. In 2017 I began using the term “Nike Wall” to discuss the DTC play by Nike in relation to the closing of smaller stores that had ‘urban’ accounts with the brand. I began this discussion in 2015 and I continued to look at it closely up…
Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…
Source: U.S. If I were to be asked why I thought adidas’ stock prices are falling, I would have said that the heavy promotional environment around the brand has slowed the sell through of full price footwear. My viewpoint is narrow and generally focuses on retail and sneakers as it relates to the success of…
Source: A whole new way of shopping: PUMA’s unique digital experience launched in Sydney – PUMA CATch up Most of the writing I do here on the site revolves around the U.S. market. I haven’t visited other countries in a while and I definitely need a passport since I’m not military anymore, lol. The beauty…
Source: Athletic Products — PERCH – The leader in Physical+Digital Retail Marketing As I move towards the launch of my book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, claims that I make in the book have led me on a search to find methods of improving visits to brick and…
ASICS, the true sport performance brand, opens the doors to its first U.S. flagship store featuring two brands in the ASICS family – ASICS and ASICSTIGER. The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and mantra of “Sound Mind, Sound Body” as well as…
Originally posted on Housakicks Chris from ARCH and I have been screaming about the Nike DTC campaign for quite some time now, and everything the brand has done as of late is geared toward improving the consumer personal experience with the ultimate goal of keeping the traffic in house. To sum it up , Nike is progressively doing away with…
Originally posted on Housakicks We live in the day and age where the consumer is no longer satisfied with simply buying a product; brands must offer a lot more than the mere product. The consumer of the 21st century wants a one of a kind experience that comes with his/her purchase. And brands that can figure…
Originally posted on Housakicks We are beginning to witness the direct effects of the Nike DTC ( Direct To Consumer) campaign. A week ago I shared a post about Nike going the “COSTCO” route and I’ll quote myself, I seriously think this might result in Nike’s reducing its product prices at some point which will be…
Originally posted on Housakicks I was on my way to pick up a few sneakers I oversold on my website earlier this morning and decided to do a bit of a scavenger hunt; what intrigued me the most about the hunt were my findings at the Clarksburg Adidas outlet store in Montgomery County, Maryland. As I…
Originally posted on Housakicks I’m so glad that I was led to check how well the Air Jordan XXXII performed sales wise this morning. Last week, NPD’s Matt Powell opened a can of worms when He said that Adidas had surpassed Jordan as the #2 selling brandnationwide. There is some truth to his statement but not the…
Ewing Athletics originated in the 90s after Patrick Ewing left adidas and established his own company. The big man had one of the dopest basketball releases from the three stripes at a time when adidas was Hip-Hop and Hip-Hop was adidas. Leaving the three stripes was not a risk like it would be considered today….
Sneaker enthusiasts will argue that 2014 was the year Ye turned adidas into a player. Runners will say the UltraBoost was the engine in adidas’ rise in popularity. I’ve written that adidas’ timely drop of the NMD propelled the company forward. Every theory is a part of the whole. adidas changed leadership, sold off underperforming…
The recent announcement that New Balance hit 6 billion in revenue has been touted by sneaker culture as evidence of the power of Joe Freshgoods and ALD. The reality is New Balance hit a low point 9 years ago due to the TPP and a conflict with the Obama Administration on a contract to provide…
