The Jerry Lorenzo Fear of God x Nike Collaboration has been a hot topic on sneaker blogs everywhere. The Under Armour x A$AP Rocky Collaboration has been talked about on sneaker blogs everywhere, but not in a similar fashion. Nike created an entire discussion on their own platform featuring an interview with Leo Chang and…
MileSplits official coverage for the 2024 Mid-South Relays (Both HS and MS), hosted by Bartlett High School in Bartlett TN. Source: Mid-South Relays (Both HS and MS) 2024 – Coverage Over 800 athletes took part in the all-day event at Panther Stadium. The sun rose and set on the amazing campus of Bartlett High School…
The wording of the tech in the Air Max DN sounds extremely familiar. When Reebok launched the DMX in the 90s, the concept was built around air pods capable of shifting air between chambers. The DMX was one of the most successful models from RBK and has gone on to release in retro colors in…
When the leader of the brand is from PayPal and isn’t a part of the Nike family tree, when the brand has focused heavily on Direct sales to the detriment of brand momentum, the result is a Nike that is the most profitable and powerful in the footwear industry sounding unlike anything I’ve ever seen….
Show Jason & John, Ep Hour 1–J&J Show Friday 12/15/23 – Dec 15, 2023 An Insightful Interview on Jason & John with Mikey Williams’ attorney makes it clear the star athlete is ready to get on the court. What is the hold up? (24 minutes in) Source: Jason & John: Hour 1–J&J Show Friday 12/15/23–w/J&J…
The Air Jordan 38 is the flagship model from Jordan Brand. Ringing up at $200 the pricing is in line with Retro Jordan products, but the tech is next generation performance. The sneaker features a full length Zoom Air Strobel and Cushlon support system. The upper retains elements of heritage Jordan products to create a…
Source: screenshot and short from RunnnSphere A $500 Dollar Running Shoe from adidas: Madness or Method? The question “mad or methodically calculated?” was answered in spectacular fashion. The repeat performance by Assefa was EK-like. In the latest technical advancement from adidas, the world-class Ethiopian athlete blasted beyond the two hour and 14-minute record. To do…
Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new e Source: adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”…
Could the increase in Nike heat be shaping the theft at the retail outlet? Above is a Release Calendar on Dick’s website. This is something usually done by stores carrying high heat product. DSG in the past focused on marketing a diversified product mix over highlighting one brand. I recently visited a Hibbett Sports store….
I recently had a dialogue with the Wolverine Worldwide team on increasing their demographic and reach for Merrell and Saucony. In that discussion I talked about the lack of Saucony highlights in track and field and why this could potentially be a small and inexpensive method of garnering favor with a demographic the brand isn’t…
The compressed timeline for track and field due to Covid pushing the Olympics back a year in 2020 has created an increase of attention to the sport. In the U.S., however, it seems the increased interest is overlooked. This is primarily because of the adjustment in how sports are viewed. As more people cut the…
How Motion and Emotion Power Jordan Brand Design for the Next Generation — NIKE, Inc. I responded to a Tweet on Nike’s release strategy for Jordan Brand. After responding I realized that I hadn’t done a research dive into what JB has been working on and if they have completely relegated their marketing to IG,…
I’m writing a long analysis of Foot Locker’s “Lace Up” Strategy. In the process of creating the discussion I’ve added a breakdown of “Dead Malls” in Memphis and I’ve explained that Foot Locker’s decision to close many of their underperforming mall-based stores is a logical and smart part of their plan. In this long-form article…
Shop sneakers with confidence—just look for the Authenticity Guarantee checkmark. images via eBay Source: eBay Authenticity Guarantee for Sneakers The discussion around excess inventory in various segments of retail is focused on slow sales due to a glut of product. In the sneaker segment, one of the narratives has been that Nike, who saw in…
Today, we are officially announcing our long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. Source: ADIDAS AND FEAR OF GOD REIMAGINE THE FUTURE OF ADIDAS BASKETBALL Two Long Years, a Foot Locker Announcement and Now adidas Basketball Delivers: Chapter 01: Remember The Why Yesterday adidas Basketball delivered a visual…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
https://www.merrelltestlab.com Trail running isn’t an easy task and simply moving from 5K to Trail, isn’t straightforward. Most runners who find themselves in a rut from staring at the track surface or burned out on finding unique challenges when running on an off the sidewalk looking at the same houses through their neighborhoods will begin to…
Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
Over the next six months, NBA Launchpad portfolio companies will work alongside league and team advisors on R&D projects Source: NBA Launchpad selects 5 companies to develop future of basketball-related technology I recently delivered several posts on low-cut footwear and whether the sneakers are at fault for the increase in ankle injuries for NBA athletes….
Diadora presents EQUIPE ATOMO, the first technical performance running shoe made in Italy in the last 30 years. Light and reactive, the Equipe Atomo will be appreciated by runners looking for a responsive and smooth ride to get the most out of every step of their run. It has been developed, engineered, and produced in…
Today, adidas Running unveils the adidas Adistar – designed to help runners go beyond what they thought was possible and take on their longest runs yet. Inspired by the idea of perpetual motion and te Source: GOING THE DISTANCE: THE ADIDAS ADISTAR RUNNING SHOE SHOWCASES THE ART AND SCIENCE OF THE LONG, SLOW RUN I…
