Source: The Eyecon — NinetyNine Products
I don’t like washing my SUV. I live in Memphis. There one million trees and a variety of flowers and plants blooming during the spring. My car looks like a burgundy version of orange pulp due to the morning dew causing the pollen to flow for a quarter of an inch before stopping and drying up under the rays of the sun. I complain because if I wash my car, the next morning it looks like I’m still a bum who doesn’t like washing his car. This doesn’t mean I hate trees, or flowers, or pollen. I appreciate the pollen. I sneeze and my eyes water and my allergies flare, but I have these beautiful lilies which bloom in front of my house each year. I used to have six rose bushes blooming, but entrepreneurship has diminished the time I place into pruning and now there is only one rose bush remaining. I know my car looks bad, but I love my flowers and because of the too hot sun, the pollen and the morning dew and rain, I get to witness the transformation from winter to spring in vivid colors.
The Eyecon Point from NinetyNine Products and Eyeconic Ash is spring. The stamen leads to the anther and the world wakes up from the cold and slumber. There are easier comparisons but seeing these product shots it becomes obvious Ash understands the importance of rebirth and renewal. It’s also interesting that the NinetyNine Products site has been reborn. The redesign of the site is inviting and finally places the brand as a product vs how it has been traditionally positioned with an emphasis on community service and people. As much as I love the stories around the brand, for those discovering the company for the first time, digital merchandising requires a focus on product then story.
Ash is a designer, stylist, and the creator of the #BeEyeConic Movement. Her signature designs embody the ideals of female empowerment, self-expression, and most importantly self love. The “Self Love Ambassador” started her BeEyeConic movement championing women to see “flaws” as things that make them each of us uniquely beautiful. She is a tastemaker and philanthropist that has embarked on the task to change the world, one self loving attitude at a time.
The Point is a sneaker that doesn’t look like anything else and isn’t trying to be something else. It’s a sneaker taking on the challenge of creating something new. Unlike other brands co-opting the entire look of retro sneakers of other brands, or pulling parts from technology of other companies in pre-made styles where the companies are attaching their logos to things made for markets in China, the Eyecon is true, honest collaboration. This is pollen stimulating growth. Use the source link to pick up the Eyecon: Source: The Eyecon — NinetyNine Products