adidas Enters Formula 1® with Multi-Year Mercedes-AMG PETRONAS F1 Team Partnership

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Source: adidas Enters Formula 1® with Multi-Year Mercedes-AMG PETRONAS F1 Team Partnership

  • adidas enters motorsport with a partnership that unites two icons in one of the fastest growing sports

  • As Official Team Partner of the Mercedes-AMG PETRONAS F1 Team, adidas will design and create a complete range, combining performance and style for the entire team, including drivers, mechanics and engineers

  • The first adidas x Mercedes-AMG PETRONAS F1 Team range will be unveiled in February, as all attention turns to the 2025 season

Throughout the 2025 season and beyond, adidas and the Mercedes-AMG PETRONAS F1 Team will create a complete range of apparel, footwear and accessories for the entire team and its fanbase.

The partnership will break new ground in a sport where milliseconds make the difference. The specially designed team kit will be built for the individual needs of each member’s role and made available to fans as well. The partnership will also include apparel, footwear and accessories created and designed specifically for supporters of the team and its drivers. Several limited edition drops are also planned throughout the year.

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