Pensole has changed the game in design. Well, not exactly… there have been websites around for a while where designers placed their renderings of different concepts on the web to be viewed by peers. Pensole simply took the concept and turned it into a medium where aspiring designers could begin to gain ground in an industry that is very difficult to crack.
I’ve been touting the marketing genius of adidas. In a recent article I discussed the Glitch app and how adidas pulled three new creators to work on their new shoe.
adidas is now pushing this concept farther by introducing the adidas Design Academy. The 24 month program is currently accepting portfolios.
As a grassroots initiative, and an educational experience this may be one of the best opportunities I’ve seen. Use the source link to read more. I may dust off some of my old renderings.