Jordan Brand recently began sponsoring the Paris St. Germain Football Club bring the Jumpman into the soccer world. Nike has to begin diversifying the reach of Brand Jordan as MJ’s legacy becomes less prominent, the logo can’t represent what he was. It has to become timeless and to do so the brand has to be associated with established entities. This retro 1 features a fabric upper with leather hits on the Swoosh, tongue and Wings logo. The shoe also features the ribbing from the BCFC jersey on the midsole of the shoe.
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