Source: IVY PARK RODEO: FOURTH IVY PARK COLLECTION WITH BEYONCÉ
In direct contrast to Nike’s latest strategy, adidas is producing enough product for anyone who wants to rock with the Beyhive. There are more than enough options still available in the latest collection from Beyonce and adidas. The quick question is whether this drop was limited and didn’t sell through, or is it adidas giving the people what they want and looking at a longer-term strategy for people going back to school, or getting readjusted to life after Work From Home?
Whatever the case is, the sneakers and apparel are readily available on the site and that’s a good thing. Resellers didn’t snap it up because they didn’t find a benefit in doing so. This allows fans of both collaborators to move at their own pace and add to their collection. The Rodeo hearkens to a film I recently watched, Concrete Cowboy. The film takes place in Philly and features actual cowboys who continue to share their passion for horse riding with their community.
Beyonce is calling on a heritage that is long forgotten by many African-Americans. In creating the collection she is also educating other cultures on the rich heritage of African-American cowboys, “adidas and Beyoncé return to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.” Use the source link to check out the collection.