Below is the Twitter feed for Apex Marketing Group. Here is a copy of the sponsorship breakdown by sportsbrand. It’s a cool chart to analyze and discuss. Nike rules again, but does it matter? Sports viewing is down across the board. The NCAA is probably the only sports event that won’t see a decrease as the target market is built into the tournament.
Sports branding and marketing at the college level is becoming more important as NBA and NFL ratings are down. It’s an interesting thing to analyze.