Krost is a streetwear company with a mission centered, philanthropic slant. the brand was founded in 2018. 10% of all sales go towards social issues and support a variety of causes. I’m late to the party in learning about Krost and I need to do my diligence, but on the surface it looks like a solid venture. I learned of Krost while browsing the Fila website.
In this video, I raise a few points about Fila and their attempt to straddle the line of being a premium footwear company and a low end bargain sneaker brand. I also discuss the 100 pair of the Krost and Fila collab and how brands like COMUNITYmade should be partnering with Krost and a brand like NinetyNine Products should possibly consider using the bigger platform of Krost.
Links to sites mentioned in the video:
https://krostnewyork.com/products/renno-sneaker
https://www.forbes.com/sites/josephdeacetis/2019/08/02/why-gigi-hadid-and-hailey-bieber-are-wearing-the-hottest-fashion-brand-out-today/?sh=4db17a6b4868
https://fila.newsmarket.com/LATEST-NEWS/fila-and-krost-launch-limited-edition-renno-footwear/s/c055a41f-4cdd-4196-808b-7a6b3907e17c
