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I’ve been keeping a running tab on the investments ASICS has been making into various tech startups. Via their accelerator program, the company continues to broaden the scope of how they will interact with the consumer. By creating an eco-system supporting tech that benefits athletes and the everyday consumer, ASICS is combining lifestyle, sport and well-being to really capture their ethos of healthy spirit and healthy body.
With the mission of “building an ideal society where anyone can walk well for life”, Japan HealthCare was founded in June 2017 by Daichi Okabe who is one of the few podiatrists in Japan. As a Japanese startup, Japan HealthCare’s main business is developing and selling custom-made insoles (“HOCOH”) created through photos of feet taken by smartphone.
HOCOH supports wearers with foot and hip pain because it stabilizes the entire body from the foot and alleviates the burden on the wearer’s whole physique. Japan HealthCare won the Grand Prize in the ASICS Accelerator Program, which was held from October 2020 through February 2021.
