Curry Brand Introduces Speed that Scares with the Fox 1 (underarmour.com) Sub-brands exist throughout the sneaker industry. However, the only athlete to become a brand capable of existing outside of the parent company is Michael Jordan and Jordan Brand. Over the years I’ve made countless discussions on why Kobe, under Nike, should have been the…
Source: adidas Debuts Regionally Exclusive Adizero Desert Runner Collection with a Unique Art Piece in the Heart of UAE’s Iconic Desert adidas continues to show its intent is global, which helps to offset pressures in all regions. A localized strategy allows for activations focused on a particular location giving the Three Stripes an opportunity to…
Our new Mid-Top URB (urban utility boot) the Strider blends LA style with Detroit grit for a small batch boot that smells like a new car because it nearly was. Made collaboratively by COMUNITYmade and Pingree Detroit in our factories in Los Angeles and Detroit, utilizing locally sourced, sustainable materials, including surplus (upcycled) car seat…
The subtitle should obviously be, if they fix the bugs in their livestream. We had to exit the livestream of the Tyson vs Paul event around 8 times. We switched to our phones for some parts of the event. The phone didn’t have any of the lag or buffering issues. Which creates the question of…
Buy Now: https://stockx.pvxt.net/QOdxKo From Nike: Designed to help you create space for stepback jumpers and backdoor cuts, its sticky multicourt traction helps you stop on a dime and shift gears at will. And when you’re making all those game-changing plays, the newly added, ultra-responsive ZoomX foam helps keep you fresh for four quarters.
Discover Sneaker Law, the ultimate guide to the sneaker business and law. Learn how to protect your designs, navigate patents and trademarks, and explore the world of sneaker manufacturing and marketing. Ideal for designers, entrepreneurs, and sneaker enthusiasts. Source: Sneaker Law v2 – The Greatest Sneaker Book of All-Time Four years ago, as the sneaker…
The Shoes We Skate Source: Lakai x Public Enemy – Lakai Limited Footwear The skate brand Lakai has gone through a number of iterations due to ownership issues and some amazing people leaving the company, but in the skate world the brand is one of the few smaller options hanging on in a culture…
Buy Now: https://stockx.pvxt.net/qzn2jy From Nike: Designed for city conditions, this winterized version of the Vomero is made for wet weather. Durable materials and a rubber mudguard work together to help safeguard your shoes from dirt and puddles. Plus, a chunky midsole gives you a visible boost of comfort and style wherever you wander.
The only place to find select men’s and women’s Clearweather footwear at never-coming-back prices. Final sale, no returns. Limited stock available. Source: Last Chance, These Styles Aren’t Coming Back – Clearweather A 50% off sale from a smaller brand indicates one of two things, newness on the horizon or the struggle to move product….
The autumn household cleaning is best topped off by pouring new potpourri in a basket to provide a scent of freshness as fall brings on the holiday season. Nike is focused on their own fall, but instead of waiting until spring for a bloom flower of resurgence, the Swoosh is adjusting and diversifying their marketing…
Keep updated with news from ASICS: product launch, marketing campaign, store opening, and corporate update. Source: NEOCURVE™ | ASICS To Celebrate? ASICS was the first sneaker company to support the task force on climate related financial disclosures. The brand invested in Pyrates (Pyratex) smart fabric, a biobased textiles company. ASICS is doing the work and…
Altra Running Shoe Finder Quiz: Pick the Right Altra Shoe for You I’ve been fighting to find the correct building to train track and field athletes. In the process I’ve been pricing spike resistant flooring, high jump pits, plyo boxes, sleds and kettlebells. The cost of building out the facility is going to be around…
Inspired by our rich history of technical running innovation, KARHU is proud to introduce a brand-new silhouette to the lifestyle collection fresh from the archives of 2016. The KARHU Super Fulcrum is a modern retro sneaker based on an earlier prototype of similar name, the Super Fast. Source: INTRODUCING THE KARHU SUPER FULCRUM, A SUPER…
According to the Atlantic, “Reddit founder Alexis Ohanian’s women’s track event late last month drew some 3 million viewers across its non-exclusive platforms, the company said.” The livestream aired 3 weeks ago. The video is still piling up views on YouTube, 102,000 and growing: The biggest stars in women’s track are ShaCarri Richardson and Sydney…
Source: LeBron XXII “Crown Jewel” Basketball Shoes The most expensive, regular SRP basketball sneaker has been the LeBron series. The final drops of the LeBron 21, Father of Pearl and Pearl Z rang up at $225.00 retail. Nike changed the design of the LeBron signature with the LeBron 20. In that year, all of Nike’s…
I often write about Under Armour in terms of potential. When Kevin Plank moved back into the captain’s chair, any progression Under Armour attained during Patrik Frisk’s repair and relaunch tenure was immediately in question. I stated that Plank would have to build out a team, but seeing John Varvatos as one of the first…
Source: Allbirds Announces 1-For-20 Reverse Stock Split | Allbirds, Inc. When Nike struggles, every brand gets caught in the rough waters churning behind the ship. Add in giant waves already being generated in the ocean and smaller brands, not even in the performance running space, can find themselves spinning in the whitewater. Brands which maintain…
StockX is a private company with a massive amount of fundraising under its belt. The company is moving into a position where there won’t be another funding round. The company will have to IPO. In the first post in this series, I explained why the platform implemented guardrails to offset a slow market. Throughout this…
Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…
Made to be Discounted is honestly a natural part of the product lifecycle and not a dig at Nike. MTBD becomes a problem when the lifecycle is compacted. Let me explain, no one ever really addresses what sneaker resale was or what it encroached upon. The initial wave (90s) began with sellers finding Air Force…
Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…
Source: The State of Resale 2024 – StockX Whether the sneaker industry will admit and whether sneaker culture likes it, StockX is the measuring stick for the business of kicks. The site provides a bevy of data on trends and is capable of supplying real time indicators of brand heat. This doesn’t mean the platform…
